Salesforce’s goal here is to put this key data front and center, and it believes even the most skilled sales pros will benefit from this approach.įor inside sales teams making cold phone calls all day long, the system can surface the most likely candidate as the next call automatically. Sometimes this information may seem apparent, signals any reasonably good sales person would be looking for. Ultimately, it’s not very different from exposing any other parts of the platform to customers, but it’s focused on making a smarter CRM tool, one that surfaces the information that matters. Salesforce Einstein will touch every one of its products in some way eventually.Īmong the AI pieces it is including in the platform are advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery. In fact, MetaMind founder Richard Socher, holds the title of Chief Data Scientist at Salesforce now. The company pulled together 175 data scientists to help create Salesforce Einstein, while leveraging acquisitions such as MetaMind, PredictionIO and RelateIQ. Being a Salesforce announcement, it is of course broad and includes lots of individual components, but the gist here is that Salesforce wants to use every aspect of its platform to take the complexity out of AI, giving Salesforce CRM an intelligence blast, while exposing the AI APIs to let customers build intelligent apps on the Salesforce platform. When it announced an Internet of Things cloud last year - when IoT was itself flavor the year - it caused some raised eyebrows, but Salesforce recognized that devices and sensors would be giving signals that its users could collect to understand customers and markets better.Ī year later we have Salesforce Einstein, which isn’t so much a product as a technology umbrella under which all of Salesforce’s artificial intelligence pieces live. It was after all, one of the first true cloud offerings (even though we didn’t call it that then). Salesforce has always tried to stay ahead of the curve.
When the biggest companies including Google, Microsoft and AWS are building AI and machine learning tools, it is more than simply a buzzword.
Today’s announcement is about tying it together to show the breadth of this approach.Įvery year has its leading technology trends and clearly this year, artificial intelligence and its close cousin, machine learning are our favorite flavors. Regardless, the larger AI theme is something Salesforce has been working on across various pieces of its platform over the last couple of years. The timing, which comes just ahead of rival Oracle’s Open World keynote address, is probably not a coincidence. This afternoon, it announced Salesforce Einstein, its artificial intelligence (AI) initiative. Say what you will about Salesforce, the company is always looking ahead.
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